Who are we?

Fluent Loans Ltd (Fluent) is an unsecured loan broker.

Our company number is 06890680. Our other details are:
Registered office address: 102 Rivington House, Chorley New Road, Horwich, Bolton Lancashire BL6 5UE,
Trading address: 102 Rivington House, Chorley New Road, Bolton BL6 5UE

Our Data Protection Officer is Mr Stuart Almond, This email address is being protected from spambots. You need JavaScript enabled to view it. Tel: 01204 477500


Why do we need your data?

We will hold and process your data in order to assist you with obtaining an unsecured loan. If you do not provide the information we request, we will be unable to assist you in obtaining the right finance option. We will only collect the data we need.


What right do we have to process your data?

All Fluent businesses are regulated by the Financial Conduct Authority (FCA www.fca.org.uk), which means we are accountable for the products and services we provide. We are obligated to maintain detailed records of transactions with customers and so we process your data on the basis of processing is necessary for compliance with a legal obligation” as set out by the Information Commissioner’s Office (ICO www.ico.org.uk).


What do we do with your data?

All of the personal data we hold about you will be processed by our staff based in the United Kingdom. ‘Personal Data’ is data that identifies you as an individual.

Your information may be stored on a cloud-based system whose servers are located within the EEA. We take all reasonable steps to maintain the security of your data, and we are ISO27001 accredited. Our data storage provider is Lantec and their privacy policy can be found at https://www.lan.co.uk/support/

Fluent act in a broking capacity; we are not a lender. In order to help you achieve the finance you require, we will need to share your data with a lender at the appropriate time. We pride ourselves on our systems and we take great care over how we process customer data, and ensure it is done securely and safely at all times. We want you to be confident in Fluent and be assured that we take the security and privacy of your data seriously.

Fluent also believe you should be fully informed about other organisations we may share your data with and have the opportunity to look at how they may handle your information. We have therefore provided links for all the lenders we use. If you wish to view their Fair Processing Notice, please follow the links below.


How long do we keep your data?

Fluent is an FCA regulated firm and we need to retain full and detailed records of all of our customer transactions in order to meet regulatory requirements.

Ordinarily the FCA require us to retain such records for a minimum of six years, however Fluent have taken the decision to retain all customer records on an indefinite basis. We feel it is important to be able to retrieve any of our records at any time to respond to or support customer or regulator enquiries.


Credit Reference Agency Data

At Fluent, we help customers obtain finance by a number of means. In order to get a picture of your true credit position, we access and search your credit file with a credit reference agency.

We believe in informing customers at all stages about searches we carry out and we will seek your permission to complete these when they become necessary.

If you wish to know how the credit reference agencies will treat your data, please see their policies via these links:


What are your rights?

Importantly you have significant rights as to how Fluent, or any business, uses and handles your data. Below is a brief summary:

  • The right to be informed – and this notice you are reading is doing just that!
  • The right of access – you can always ask to see what data we hold about you
  • The right to rectification – this is saying if you believe any data stored about you is incorrect, you can ask us to correct it, and we will
  • The right to request erasure or the ‘the right to request to be forgotten’ – we have a legal requirement to maintain customer records (See ‘How long do we keep your data’ above)
  • The right to restrict processing – you can ask us to ‘stop’ processing your data at any time, however you should be aware if you do, then we will be unable to proceed with your application
  • The right to data portability – should you want to, we can arrange for your data to be formatted into a simple electronic file and sent to you
  • The right to object – similar to the right to restrict processing (above), you can ask us to ‘stop’ processing your data at any time, however you should be aware if you do, then we will be unable to proceed with your application
  • Rights in relation to automated decision making and profiling – you have a right to be made aware of this

You also have the right to make a complaint about how your data has been processed by Fluent. In the first instance, you can contact us directly by email This email address is being protected from spambots. You need JavaScript enabled to view it., or by phone.


What may other organisations do?

If, with your permission, we pass your data on to another organisation in order to assist you; any data we have supplied plus any data requested or gathered by that business will be held by that business for the purposes they then set out in their own ‘fair processing notice or ‘privacy policy’. You are strongly advised to read that businesses' guidelines on how they treat your data before entering into any agreement. Fluent bears no responsibility for the use of your data beyond our control.